DALLAS SPORTS NETWORK

Dallas Sports Network is the digital-first home for Dallas/Fort Worth sports fans

Dallas Sports Network (DSN) delivers a powerful three-show sports lineup built to dominate year-round coverage across the DFW market—connecting fans to the teams, storylines, and personalities they care about most.

With the 2026 World Cup coming to North Texas and Dallas continuing its reign as home to the Dallas Cowboys and SMU football, fan passion and engagement across the region are at historic highs.

DSN is perfectly positioned to capture that momentum and deliver brands front-row access to one of the most sports-obsessed markets in the country.

  • Local-first & Personality-led

    Anchored by Chris Yates, a trusted voice with deep relationships, reputation, and on-screen charisma.

  • Creative Sports Entertainment

    Not just commentary, but entertaining, late-night–style storytelling and segments that keep fans engaged.

  • Digital Everywhere

    100% online — YouTube, podcasts, and social platforms — designed for today’s fans and tomorrow’s sponsors

  • Sponsor Friendly Model

    Cost-effective activations and branded experiences that put local and regional businesses inside the Dallas sports conversation — without the million-dollar contracts.

Dallas Cowboys Coverage (Sept-Jan)

SMU “Pony Up” (Sept-Dec)

Dallas World Soccer Network

(Jan-July)

COWBOYS-SMU-WORLD CUP COVERAGE

Designed for today’s digital audience

Dallas Sports Network is a digital-first sports entertainment platform delivering the stories, segments, and insider experiences Dallas/Fort Worth fans can’t get anywhere else.

DALLAS SPORTS NETWORK

Partner Opportunities

For sponsors, DSN offers cost-effective, insider-style activations that put local and regional businesses directly inside the Dallas sports conversation, creating branded experiences fans can’t buy directly from pro teams — without the million-dollar contracts.

DSN’s programming strategically covers the full sports calendar with three dedicated shows.

Presenting Sponsor (All Shows)

  • Best for brands that want maximum awareness and credibility

  • Put your brand name in the show title — instant recognition

  • Stay top-of-mind with repeated exposure every episode

  • Reach loyal DFW sports fans across TV, streaming, and social

  • Build trust through live reads and consistent brand integration

  • Drive traffic with website clicks and social content all month long

Segment Sponsor (All Shows)

  • Best for brands that want targeted, cost-effective exposure

  • Own a recurring segment fans recognize and remember

  • Connect your brand to specific sports content viewers care about

  • Get consistent mentions without paying for full show sponsorship

  • Reinforce your message with on-screen graphics and live reads

  • Extend reach through ongoing social media promotion

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