BTF SPORTS: By The Fans

The first creator-led sports media network uniting the top fan-run sports creators across MLB, NFL, NBA, and the NHL. Join the network that's rebuilding sports media. Seen on Youtube, Instagram, X, and TikTok

What is BTF Sports?

By The Fans Social Media is a fan-driven sports content platform built to capture, amplify, and distribute the moments fans care about most—across social media and digital platforms for all MLB teams.

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We specialize in short-form, high-engagement sports content that feels authentic, unscripted, and community-driven—because fans trust fans more than ads.

Social-First Sports Media covering MLB, NBA, NFL, and NHL teams.

By The Fans Sports creates and distributes content where sports fans already live—Instagram.

Core Content Types

-Game highlights & reaction clips

-Fan interviews & crowd moments

-Team Athletes-driven social storytelling

-Team, Short-form vertical video

-Branded fan activations

Why By The Fans Sports Works

  • Authentic fan-first storytelling

  • Social-native content designed to perform

  • Real engagement, not vanity metrics

  • Scalable distribution shared across teams, leagues, and athletes

Meet Some of the Creator Network

These are just a few of the fan based teams in our network with more coming from MLB-NBA-NFL-NHL

BTF Sports

Partner Opportunities

By The Fans partnerships go beyond posting logos—we create custom content strategies that align brands with the emotion of sports.

277M+ Monthly Views

Built for Brands

  • Branded social content series

  • Fan-powered video segments

  • Event-based content coverage

  • Team & league social amplification

  • Athlete-led content campaigns

  • Sponsored fan activations

By The Fans Sports delivers:

-MLB, NBA, NFL & NHL content fans choose to watch

-Messaging that feels authentic

-Brand integrations that feel natural

-Higher trust and engagement than traditional ads

Schedule Meeting

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